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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.