The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?
ABM in Action
MAY 18, 2023
New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. I also noticed that a lot of folks who focus on the metrics of the funnel started to do the math. We provide a fifth signal: Account views.
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