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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services.