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What You Need to Know About Database Marketing

PureB2B

Do you send piles of unwelcome junk mail while making multiple cold calls per day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. About Direct Marketing.

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Decoding the True Essence of Outbound Marketing

MarketJoy

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. The Relevance of Outbound Marketing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.