Cold Calling Cost per Lead Lead Capture White Paper 
Albacross
APRIL 24, 2019
If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? Cost Per Lead. CPC and CPM aside, you should also be tracking your Cost Per Lead.
Inbox Insight
JANUARY 5, 2023
Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources.
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