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How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Firmographics.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Firmographics.