Cold Calling Content Eloqua Telemarketing 
KoMarketing Associates
JANUARY 25, 2013
We were surprised to see the significance in telemarketing and cold calling. Highest Quantity and Quality of Lead Content or Offers. Software Advice also asked marketers whether they would describe each content offer as producing a high, medium, or low quantity and quality of leads.
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.
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