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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .