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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

Instead, think of any product or solution making it easier for people to work from home. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. You have to thread the needle.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Instead, think of any product or solution making it easier for people to work from home. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches. You have to thread the needle.