Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Sales Process / Methodology. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . . Build an interactive checklist about a specific process or subject related to the industry.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. Orbit Media | Co-Founder/ Strategic Director. . . Dryrun | Co-Founder/CEO. . . Bottom line: it’s a numbers game. And, in this case, “more isn’t merrier”.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Since we’re going alphabetically, the last part of the funnel process is first! For example, here's an inbound link to our co-founder Dharmesh's blog. 1) A/B Testing. 18) Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28