Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
The ROI Guy
OCTOBER 11, 2010
In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Higher needs include, in order, Love, Self Esteem and Self Actualization. As each need is met, personal achievement rises and purpose is fulfilled.
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