The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics
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AUGUST 1, 2022
Good Read: The Complete Guide to Multivariate Testing in 2022. Tim Mehta , Director of Growth Marketing at Lucid Software. Based on a data-driven analysis, the hypothesis was that there was so much competing information on the page, that users weren’t clear on how to proceed or where to click to learn more.
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