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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

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