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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Orbit Media | Co-Founder/ Strategic Director. . . R onSela.com | Growth Marketing Consultant. . . Dryrun | Co-Founder/CEO. . .

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

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Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” HiPPO = Highest Paid Person with an Opinion]. Tim Mehta , Director of Growth Marketing at Lucid Software. See what just happened? Running flat tests back to back?