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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

DECEMBER 26, 2023

Something similar has happened in B2B marketing over the last 20 years. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

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