Remove Co-Registration Remove Cold Calling Remove Forrester Remove Marketing Mix
article thumbnail

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Cold-calling is dead. Content marketing is dead. * Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing.