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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

Google ranks sites based on a combination of two broad categories: relevance and authority. Relevance is how closely the content of a page is going to meet a user’s needs and expectations (known as matching search intent ). Off-site optimization (link building). How is this relevant for you? Search Indexing.

SEO 111
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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

I’ve put together this guide to help the technically challenged folks out there—the ones new to SEO , or those unfamiliar with coding and website structure—to illustrate the basics of SEO, and simplify some of the more complicated techniques and considerations you’ll need to get results. Off-site optimization (link building).

SEO 98