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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. A satisfied customer is rewarded for the advocacy they perform for the company.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. A satisfied customer is rewarded for the advocacy they perform for the company.