41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . It signals brand awareness, and is a much better leading indicator than total traffic. . “In God we trust.
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