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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

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The Big List of Content Marketing Acronyms

Brandpoint

Fortunately, we decided to start jotting down these abbreviations as we hear them (or when we use them and get that confused look from a colleague) to help others catch up as quickly as possible. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.