CMO Leads PointClear Telemarketing 
ViewPoint
JUNE 16, 2015
What’s a good lead rate? How much should a lead cost? The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. I have seen inbound lead rates reported as high as 11 – 14%.
ViewPoint
MAY 7, 2015
This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Case in point: I keynoted at a conference last year where another presenter was the CMO of a very large systems integration company.
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