41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Orbit Media | Co-founder and CMO. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Full Circle Insights | Sr. 4: Cost-Per-Lead (CPL). .
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