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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

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7 Best Marketing Automation Software in 2022

SendinBlue

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Most touch points for retention and loyalty can be automated. shares Jean-Baptiste Bouvier , Co-founder and CMO at Monisnap. Adobe Marketo Engage is a complete toolkit for both B2B and B2C marketers. Marketo Pricing. Sendinblue Pricing.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Erik Bower , Co-founder, Marketbright. Maria Pergolino , Sr.