Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). CMO and Cofounder at Terminus. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another.
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