Remove CMO Remove Disintermediation Remove Enterprise Management Remove Workshop
article thumbnail

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Here’s what they had to say.