What is email marketing and how are platforms helping brands succeed?
Martech
JUNE 3, 2022
Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. At a minimum, email marketing platforms offer reporting on things like delivery rates, clickthrough rates, bounces and unsubscribes.
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