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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

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QuestSoft Triples Clickthrough Rates & Improves Website Engagement with Lead Liaison

Lead Liaison

The main reason QuestSoft chose Lead Liaison for their marketing automation needs is because they provide everything from visitor tracking to marketing automation, and even a free CRM – all in one place. What’s even more noteworthy is the company’s increase in email open and clickthrough rates.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

There's no doubt about this kind of lead nurturing's benefits: according to Econsultancy , 68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%.