The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture. 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more about creating a powerful WOM marketing strategy here.).
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