41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. MQA - Marketing qualified accounts that are worked by our outbound SDR teams. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . MQL-->SAL %.
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