The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. 19) Content Management System (CMS). At HubSpot, we think COS is better than CMS. 95) Word-of-Mouth (WOM).
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