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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. Expected Revenue by Lead Source. 7: Closed/won. .

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 15) Clickthrough Rate (CTR). One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. 16) Closed-Loop Marketing.