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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Email Clickthrough % (as a grade of topic depth, content format).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture. It tells search engine crawlers not to follow or pass credit to linked websites as a way to avoid association with spammy content or inadvertently violating webmaster guidelines. 16) Closed-Loop Marketing.