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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Sales cycles may take too long because of training issues or inadequate deep funnel marketing support. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Timing is also a factor in this metric.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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The Danger of Email Marketing Benchmarks « The Effective Marketer

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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