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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. MQL - All leads with an Autopilot lead score greater than 269. Website lead to MQL, 2.