Remove Clickthrough Remove Education Remove Eloqua Remove Full Circle Insights
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

MQLs require more education and follow-up to be converted to an SQL. . Email open and clickthrough rates. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Full Circle Insights | Sr. Adam Honig. Christine B.