Clickthrough, CTR, Lead Capture and SMB

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . CTR, Unique CTOR, Forwards/Shares and links clicked on. Outbound Campaigns.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture. 81) Small-to-Medium Business (SMB). The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 16) Closed-Loop Marketing.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

The Ultimate Dictionary of Marketing Terms You Should Know

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