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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. There are also some offers, like demo requests aimed at a retargeting audience, that can be more efficient on LinkedIn. How to look at the data. Lead quality.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. There are also some offers, like demo requests aimed at a retargeting audience, that can be more efficient on LinkedIn. How to look at the data. Lead quality.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

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We begin with what we believe is the most important guardrail metric every experiment should have: The Sample Ratio, then follow-up with other guardrail metrics and organizational guardrail metrics. How Deborah O’ Malley Helped Increase the CTR. Clickthrough rates were measured. A Philosophical Take on Metrics: The 5 Ws.