Metadata

OCTOBER 6, 2021

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 27, 2020

Marketing automation involves using software and tools to build automated marketing processes that can handle high volume or complex projects. You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early. Jon Miller is the CPO at Demandbase. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133