B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
Cost per lead (CPL): CPL measures the efficiency of your campaign. How much can you spend to generate a qualified lead and convert that lead to a customer? For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. Most-used CTAs for lead generation.
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