Clickthrough, CPL, Lead Capture and Trends

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Email open and clickthrough rates. David Hoos.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

The Ultimate Dictionary of Marketing Terms You Should Know

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