Clickthrough, CPL, Lead Capture and SMB

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Email open and clickthrough rates. David Hoos.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 81) Small-to-Medium Business (SMB). 16) Closed-Loop Marketing. 17) Conversion Path.

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B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

The Ultimate Dictionary of Marketing Terms You Should Know

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