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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Top Content Marketing Resources for Startups.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

Tim Mehta , Director of Growth Marketing at Lucid Software. So we asked Ben Labay , Managing Director of Speero , and Alex Birkett , Co-founder of Omniscient , this question: What is your go-to metrics framework to map variables measured to multi-layered experimentation impact? Clickthrough rates were measured.

article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value.