Click Fraud Forrester Marketing Proposals Purchase 
Convince & Convert
JANUARY 3, 2014
But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Now, as good funnel marketers, we knew what to do with leakage – just pour more into the top of the funnel.
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. How big is the programmatic advertising market? How much does it cost?
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