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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble. Sometimes it could be a difference as slight as “Media and Communications” versus “Media & Communications.” A business uses a taxonomy to classify its content.

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The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

One area of particular strain is how freelancers get perceived, used and classified by employers in the gig economy. They’ve even branched out to policy advocacy, having launched the Freelancer’s Hub at the Made in NY Media Center in partnership with the Independent Filmmakers Project (IFP) back in August 2018.