Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing
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FEBRUARY 13, 2023
Ben Labay broke this down so expertly well in this LinkedIn post : The combo of optimization and experimentation is the ideal poise in today’s business landscape. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. Lots of failed tests for a new strategy can be a red flag.
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