Entiera Offers Consumer Marketing Automation Software as a Service
Customer Experience Matrix
JULY 28, 2009
This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools. This is unusual among consumer marketing automation vendors.
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