No High-Level Fluff: 7 Steps to Build the Best Target Account Model
Engagio
FEBRUARY 21, 2020
So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.
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