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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

DECEMBER 1, 2023

It’s exciting, but maybe a little overwhelming, too — especially if you’re a Google Ads user trying to figure out what the shift means for your ad campaigns. In this post, we talk through connecting GA4 with Google Ads, as well as how to update conversion tracking in general. How is your team adapting to these changes?

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Marketing Analytics Tools Marketing Report Paid Search Agency Google 52
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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience.

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Linkedin Advertisements Advertising Practices 287
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