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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

For this reason, both B2B marketers and salespeople should be clear on the definition of a lead within their own organization —as well as being clear on the definitions of other stages within the buying journey. Strategy 5: Email Marketing and Lead Nurturing Email is far from dead.