LeadSloth

SEPTEMBER 24, 2009

Lead Nurturing / Drip campaigns. It is interesting to see that ROI and Best Practices score so high. Then both practical but advanced posts and opinion pieces were highly valued: clearly people enjoyed some of the recent posts that had a lot of discussion, like the “7 reasons why marketing automation projects fail” post.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

SEPTEMBER 24, 2009

If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. For example, focus on a particular product or market segment with a high value. Make Sure You Have Enough Leads. An often made mistake is to nurture too small a database. Describe Your Lead Flow.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. It my class it was a minority. Tags: Demand Generation campaign manager jobs marketing automation marketing automation manager marketing operations requirements skills. Problem solved?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100